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Football Index Review

Football Index is a UK-based betting website that was founded in 2015 by an entrepreneur called Adam Cole. The site is well-known for being the world’s first football stock market, and it offers punters a very unique betting format.

Our Rating: 3 out of 5 stars (3 / 5)

In this Football Index review, I’m going to have a look at what the site has to offer – and what you can expect when betting there. This is a brand new way to bet – a but like playing Fantasy Football, except you can make money from it.

Key Features

As Football Index is very different from conventional mobile betting sites, there are lots of features you simply won’t find anywhere else. Rather than placing bets on a specific outcome, instead, you’re buying shares in football players from around the world.

This works in a very similar way to the stock market – if lots of traders are selling players, the value of that player would fall. If lots of traders are trying to buy the player, it will increase in value.

I particularly like the fact that any players you own pay dividends, if they’re successful during the season. This unique mechanism allows you to – essentially – buy, sell and trade football players much in the same way as the stock market. The main difference with Football Index is that you don’t need any trading experience.

All you need is some basic football knowledge – a bit of luck – and you’re well on your way to walking away with some decent profits!
I should probably point out there that Football Index is a UK-focused site. However, they also have a license from the Jersey Gambling Commission, which allows them to accept players outside of the UK.

I’ll go into more detail about Football Index’s licensing later on in this review.

How Does Football Index Work?

It’s best described as a “football stock market” where you buy shares in players, and sell them hopefully at a profit.

There’s loads of information, guides and video tutorials on the Football Index website to help you get started. So even if this is completely new to you (as it was to me) it won’t take you long to get up to speed.

Half a million people have already become football Traders. Buy and Sell shares in the world’s top players to make a profit with your football knowledge. Get daily payouts – Dividends – when your footballers score or get assists, and when they trend in the media. Like the stock market, your shares can rise or fall in value. Unlike the stock market, you don’t pay tax on the money you make.

Choice of Betting Markets

As Football Index isn’t a bookmaker per-se (you’re not placing bets on specific events, but instead, purchasing virtual stocks and shares in footballers) there aren’t actually betting markets available.

However, that doesn’t mean you won’t have plenty of choice. I was pleased to find that they offer a tremendous number of players, spanning a variety of different leagues. In a recent interview with the site’s CEO – Adam Cole – the company revealed that as they allow players from more countries to join they’ll be expanding the number of sports leagues you’ll be able to play.

I’ll be keeping a close eye on this and will update this review accordingly when new leagues become available. For now, you’ll be able to purchase players from UK, Swedish, Canadian and Irish leagues.

Website / App Design & Ease Of Use

Football Index app on AndroidUnlike many traditional football betting apps, Football Index is very well designed. The website looks state-of-the-art and fits well with the modern, futuristic function it aims to provide players.

A clear navigation menu allows you to work your way around the site, and once you’re logged in you’ll see all the different trading options available to you.

One of my favourite parts of the site was the sign-up function. Many sportsbooks make you go through quite a long-winded sign-up process and that’s just not the case with Football Index. You can even auto-populate some sign-up details using Facebook/Google if you want.

Football Index also works seamlessly on mobile devices. You don’t need to download anything (although they do have an iOS and Android app if you prefer) and as long as you have a working internet connection you’ll be all set.

I even found the account creation process to be simple from their mobile-optimized too – something which I can’t say about the vast majority of bookies today.

Banking – Deposit/Withdrawal Options

Deposits & WithdrawalsWhen I was putting this review of Football Index together I wanted to see exactly which payment methods were available to punters. Unfortunately, it appears as though Football Index currently offer just two payment methods – both of which are debit and credit cards. They allow you to make deposits and withdrawals using VISA and MasterCard only.

Supported Payment Methods: Debit Card

I find this to be a bit disappointing. I’d have thought a site with as much momentum as Football Index would offer a great selection of payment methods – although they may well add more in future.

When it comes to depositing and withdrawing, you will not be charged any fees to do so. This is a positive point – and I simply can’t stand when bookmakers charge you to cash out your own winnings! They also process winnings quickly, and I found on their website that they process all outstanding withdrawals each working day between the hours of 12PM and 3PM.

Safety and Security

securityAs with any kind of financial trading, Football Index takes security incredibly seriously. I’m told that the site uses state-of-the-art technology to ensure the trading system cannot be abused, and software runs 24 hours a day, 7 days a week to ensure the mechanism isn’t being taken advantage of.

I also mentioned licensed a bit earlier on in this review. Football Index currently holds two online gambling licenses. The first, is from the UK’s Gambling Commission. The UKGC are one of the world’s leading online gambling regulators, and they ensure that Football Index adheres to all relevant laws and restrictions.

The company also holds a gambling license from the Jersey Gambling Commission. They’re not as well-known as the UKGC, but they allow the bookmaker to offer their services to punters outside the UK. They are also a voluntary member of IBAS.

Customer Service/Support

supportOnce I’ve joined a bookmaker I’m in the process of reviewing, one of the first things I look at is the customer support facilities available to me. Like all leading bookmakers, Football Index offer live chat support.

You’ll see a “Chat With Us’ button on the bottom left-hand-corner of the website. Clicking on this will pop out a small chat box, where you simply need to enter your name, email and message. You will then be connected with a trained customer support rep in a minute or two.

If you prefer, you can also get in touch with the customer support team via email and telephone – although in my opinion it’s a lot easier just to use live chat. The team is pretty good at helping you out and the wait times are minimal, so I feel it’s the best way of getting in touch by far.


As Football Index really is the first of its kind, it’s all proprietary. This means the bookie have built their own software. I think it’s fair to say they’ve done an excellent job. The website runs incredibly quickly, I didn’t experience any lag, and, as I mentioned earlier, navigating around the website was easy and stress-free.


Currently, Football Index offers just one currency; British Pounds.

Allowed Countries

Accepts Players From: CAN, GBR, and IRL

Currently, Football Index allows players from the UK, Sweden, Canada and Ireland to join up. There is, however, talk about opening the site up to punters from Asia and other parts of Europe. I’ll update this review accordingly if this happens.

Alex Smith
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    Last Updated on May 21, 2020