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Best Odds Guaranteed Bookies

best odds guaranteed on UK & Irish horse racing When it comes to betting on the horses, many punters like to take an early price as a way of getting better value. But there was always the risk that the odds would go up instead of down, and you’d lose out. Well, that’s not a problem any more, thanks to Best Odds Guaranteed.

On this page, I’m going to be giving you an in-depth overview of how BoG works, what it means – and how to find the best bookies offering Best Odds Guaranteed on horse racing. You’ll learn exactly how this offer works, how to use it and how it can benefit you whenever you bet on UK & Irish horse racing.

Which Betting Sites Offer Best Odds Guaranteed?

If you’re looking for the top best odds guaranteed bookmakers, then look no further. Our team has worked hard to compile a list of the top and most reputable bookies that offer BoG on their horse race meetings. Below, you’ll be able to view a table of the top sites – along with the relevant new customer offer associated with them.

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How We Choose The Top Best Odds Guaranteed Bookies

When readers see the table above, they often ask how I go about choosing the best betting sites – and what makes some bookmakers better than others.

First of all, you’ve probably noticed that our list of Best Odds Guaranteed Bookmakers is quite short. There’s a good reason for that. We’ve deliberately left out everyone but the very best. To get our recommendation, a bookie needs to offer BoG on UK and Irish horse racing AND a great all round customer experience.

Let me be very clear: if a bookmaker is featured here, it means they’re one of the top online sportsbooks around. It means they look after their customers, offer a wide selection of betting offers, and it means that placing a bet – and withdrawing your winnings -is easy. However, some customers like to know what the exact metrics I look for are.

As a general rule of thumb, I look at a number of factors; this includes the race market selection, the odds and prices on offer, free bets and welcome bonuses, betting facilities, the security/licensing of the site, as well as look at other online gambling products.

What Is Best Odds Guaranteed?

Head to virtually any bookie today that offers horse racing and greyhound racing betting and you’ll notice the phrases Best Odds Guaranteed and BoG thrown around almost everywhere! There’s a good reason for this – and it’s because punters love BoG. But what does it actually mean?

Best Odds Guaranteed is a generous type of promotion offered by most online bookmakers today. It allows customers – on UK and Ireland horse meetings – to get the best possible odds when you take early prices on the day of the race. It means you don’t need to worry about the SP of a horse, as you always get the best price.

It’s invaluable when placing bets, and out of all the bets placed with bookies, the vast majority now have BoG attached!

How Does Best Odds Guaranteed Work?

While virtually all bookmakers that offer BoG give detailed information about how it works, I’d like to give you some examples, so you know exactly how it works.

I’ll explain now how Best Odds Guaranteed works by looking at a couple of fictional examples. Note that although I’m talking about UK and Irish horse racing in these examples, the offer would work exactly the same way for Greyhound racing too.

What Happens If the SP is Higher

So, let’s imagine you’re looking at betting om a horse in the 3.30 at Goodwood, and you’ve joined a site that has a BOG offer.

Your horse Firm Favourite has been well backed by several leading racing tipsters, and you think the price will shorten throughout the day. So you log on to your chosen bookmaker in the morning and take an early price of 5/1.

However, another runner is proving even more popular in the betting market, and the price actually drifts to 7/1 by the time the race starts.

Not a problem – that’s why you used a Best Odds Guaranteed betting site! If your horse wins the race, your bet would be settled at the 7/1 SP instead of the 5/1 you took earlier.

Virtually all UK and Irish horse racing events are covered by the Best Odds Guaranteed offer, and many cover Greyhound Racing too, so you don’t have to look far. In fact, some bookies even offer special “day of the race” promotions, so I’d always recommend you check out the promotions tab for the best offers

What Happens If the SP is Lower

Let’s look at another example: imagine you took odds of 10/1 on a horse called The Long Shot, and you had BOG on that race.

But other punters have got wind of this bet as well, and they start backing the horse like crazy! So by the time the race goes off, The Long Shot goes off at a Starting Price of 6/1.

So congratulations on being a savvy punter! Your decision to take an early price on the day of the race has paid off! Even though the SP is lower, your bet will be honored at 10/1 which is the price you took. This means you don’t need to worry when betting on UK and Irish races about getting poor odds, as the BOG offer means you automatically get the best price possible!

How To Use Best Odds Guaranteed

You don’t have to do anything special in order to use BoG. As long as it’s offered by your bookmaker, and applies to the event you’re betting on, then you get it automatically. There are no boxes to tick or forms to fill in!

So once you’ve found your preferred BOG bookies, you may then begin wondering how to actually take advantage of the offer. Well, there are actually quite a few betting strategies where BoG can be extremely useful.

  1. You follow a popular horse racing tipster service whose selections usually shorten closer to the start of the race.
  2. You’re a trader who likes to take big early prices and cash out at a profit before the off.
  3. You don’t have the time to keep an eye on the horse racing markets all day. You like to get your bets on early but don’t want to miss out if the price goes up.

There are many more examples I could give you, but generally speaking, the advantage of BOG is that it ensures – regardless of whether you take the early price or not – you get the best prices for your selections. It’s a win-win situation in virtually all cases.

How to Get Best Odds Guaranteed

Today, virtually all UK and Irish horse races offer the Best Odds Guaranteed promotion. However, if you’re betting on races outside of the UK – or want to be absolutely certain a race you’re betting on offers it – well, that’s what I’m going to run you through now.

First off, before placing your horse racing bets, you should always look out for a special kind of logo on the bookmaker website you’re placing your bet at. This differs between all sites – but at Bet365, as an example, they specifically state “Best Odds Guaranteed” at the top of any race card that features the promotion.

If, after having a look around you’re not finding the functionality of a website sufficient – i.e. you can’t find out any information about whether races have BoG or not – feel free to contact the site through live chat. They will usually be more than happy to help you out, and will be able to tell you whether the race card you’re considering does indeed include the BOG offer.

Things To Bear In Mind

BoG is an important offer if you plan to bet on horse racing in the UK on the day before (or the morning of) the race.

One thing I will say is that if you choose to claim a bookmakers promotion, you should make sure that the bonus is eligible to be used in conjunction with BOG. You may find that some betting sites state in their Ts and Cs that offers cannot be used together.

I actually wouldn’t advise claiming any promotion without reading the terms in full. I know not many people do, but it can save you from some unpleasant surprises when it comes time to cash out your winnings!

Frequently Asked Questions

Which Bookmakers Do Best Odds Guaranteed?

Thankfully, virtually all UK bookmakers now offer Best Odds Guaranteed on UK horse race markets, However, I’d always recommend you check specifically that the BoG promotion is running, as some less generous operators (such as Ladbrokes, William Hill, and BetVictor) will stop offering it from time to time. Remember, check out the bookmakers on this page to find the best sites to place BoG bets at!

Why Do Bookmakers Offer Best Odds Guaranteed?

Today, the online betting industry is more competitive than ever – and there are also more betting sites than ever before. Because of this, betting websites want to attract as many customers as they can to their site – and offering BoG is one of the ways in which they do this.

While online bookmakers don’t want to pay out at a bigger price than the Early Price or Starting Price, they’re actually at a disadvantage if they don’t – as people will simply choose another site to bets with.

Are Best Odds Guaranteed Available On All Betting Markets?

As a general rule of thumb, BoG applies to fixed odds markets on all UK and Irish horse racing meetings, although typically, BoG are only available for bets placed on the day of the race. If you place a wager before the day of the race (ante post betting) you won’t usually be offered BOG.

What Does “SP” Stand For?

SP stands for Starting Price – the betting odds covering a horse immediately before a race begins. If you were to place a bet seconds before a race started, for example, your wager would be on the Starting Price. The SP is also a universal industry price, and is not set by any individual bookmaker.

Can I Include Best Odds Guaranteed Bets In Multiples/Accumulators?

Yes, most bookies allow BOG to be used as part of multiples, accumulators, and parlays. However, you should always check the terms and conditions of the site you are using – just to be certain.

Are There Any Drawbacks to Best Odds Guaranteed?

There are no real drawbacks to the offer (you can only get higher odds, never lower than the price you originally accepted). However, there are some things to look out for. Not all horse racing and greyhounds are covered. It also doesn’t apply to special markets such as Tote Bets or ante-post bets.

It may not apply when using free bets (or on the qualifying bet you need to place first).

If you take an early place on a UK and Ireland meeting and one of the horses is withdrawn (under Rule 4), then most bookies will still pay the bigger odds – on UK and Ireland races – but this will be after the Rule 4 deduction has been made.

Again, if you have questions about how a specific bookie deals with their BoG promotions, feel free to get in touch with them and they’ll happily walk you through the process and steps involved.

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David Graham

Last Updated on August 6, 2023

Posted in Horse Racing

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